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Marketing Intern Summer 2018 - Opry

Marketing Intern Summer 2018 - Opry

Job ID 
2016-1121
# of Openings 
3
Job Location Name 
Grand Ole Opry
Job Location(s) 
US-TN-Nashville
Posted Date 
1/10/2018
Category 
Marketing
Type 
Intern

More information about this job

Overview

Do you want to be part of the thriving tourism industry in Nashville? Are you looking to share your love of country music with the whole world? Do you dream of honing your skills in a fast-paced environment with a variety of marketing specialties? If so, this internship could be for you!

 

Our marketing internship is designed to allow you to contribute to Opry Entertainment’s major interactive, promotional and advertising projects, including publicity, surveys and sponsor activities, across both our legacy brands and our new venues as we experience rapid growth. Our summer internship will have a focus on events in and around Nashville, including CMA Music Festival in June.

Responsibilities

Some aspects you’ll be helping with include:

  • Ticket Sales: Help drive ticket sales for the weekly Grand Ole Opry Show and daily Opry House Tours, and develop online interaction and brand familiarity.
  • Website:  Update website information, contribute to editorial content including blogs, and assist in maintaining show calendars.
  • Social Media: Assist with social media, including live social media coverage of Opry shows and other special events, writing and editing daily social media content, creating social media recaps of promotions, and responding to messages on social channels.
  • Promotions and Advertising: Develop and fulfill multi-media promotions and special events (i.e. meet and greets, radio visits, etc.), fulfill prizing for contest winners, advertising, assess advertising options, and measure return on advertising investment.
  • Publicity: Develop and edit materials for media (i.e. press releases, press kits, etc.)
  • Additional projects: Street team marketing for CMA Music Festival, preparation for Ole Red Nashville opening events, marketing research, sponsor activities, Opry artist debuts and momentous milestones, general team support, and other duties as assigned- no 2 days are completely alike here!

Qualifications

Education:            

  • Working toward bachelor’s degree in related field.

Experience:         

  • To qualify for an internship, you must be enrolled in a degree program in a related field during the internship period.
  • Strong working knowledge of Microsoft Office (PowerPoint, Excel, Word, Outlook)
  • Passion for hospitality, marketing or business, with an interest in sales
  • Ability to work nights and weekends- we have Opry shows Tuesdays, Fridays and Saturdays, and have marketing needs at least once a week.
  • Ability to work independently and as part of a team.
  • Highly motivated with strong initiative and good attitude- being able to think on your feet with a smile on your face is a must!
  • Bonus points for: experience with Photoshop, a basic understanding of HTML, strong writing, organizational and interpersonal skills, and a good knowledge of country music.