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Director of Artist Relations & Programming Strategy

Director of Artist Relations & Programming Strategy

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Opry Entertainment Group
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The Director of Artist Relations & Programming Strategy is responsible for artist relations and engagement for Opry Entertainment Group (OEG), including but not limited to  setting the programming strategy for the Grand Ole Opry, Opry City Stage and Ole Red.  He/she will maintain strong relationships within the music business community (agents, managers, publishers, publicists, labels, etc.) while developing initiatives for growing relationships with and value for artists at all levels of their careers. This individual will ensure artist and industry satisfaction in all areas of interaction with OEG.


  • Develop artist relations and engagement strategy for OEG.
  • Manage the artist relationship across all OEG business units and collaborate with internal departments (booking, marketing, content, technical services, retail, food & beverage, etc.) on the development and implementation of artist centric initiatives.
  • Ensure that programming strategies for the Grand Ole Opry, Opry City Stage and Ole Red are in line with the overall OEG Artist Relations Strategy.  Partner with the Director of Opry Talent Scheduling &Logistics and the OEG Talent Buyer on execution
  • Nurture robust knowledge and solid understanding of Country, Bluegrass, Americana and related genres including legendary artists, current mainstream/established artists and new/independent talent while staying current with industry trends.
  • Act as an ambassador to the artist community, building artists’ awareness of, participation in and relationships with the Opry. Regularly represent OEG at showcases, industry events, concerts – occasionally out of town.
  • Collaborate with the music community to develop opportunities to serve as a meaningful partner with artists at all career levels utilizing the full portfolio of OEG platforms.
  • Identify new/up-and-coming artists around which the Opry can build programs that will aid in career development and yield lifetime relationships.
  • Direct the development and implementation of creative programming and event concepts for the Opry, including one off events and multi-show series.
  • Provide significant on-site leadership presence and oversight for Opry shows, liaising with artists and their teams and ensuring that shows are produced successfully.
  • Oversee OEG Artist Database through partnership with internal departments to ensure that information is kept up-to-date.
  • Liaise with other departments on feedback, needs and suggestions coming from artists and their teams.
  • Guide company’s presentation of artists on and off stage, including artist introduction scripts, website entries, etc
  • Develop and deliver internal communication regarding artist relations strategy and activity.
  • Maintain FAQs on artists, provide weekly reports on key metrics and news items.
  • Other duties as assigned.



Bachelor’s degree in Music Business, Entertainment, Business, Communications or related field or equivalent experience



  • Minimum 7 years of progressive experience working within the country music industry (record label, artist management, publishing, PRO, booking agency, talent buyer, etc).
  • Success identifying promising new artists and creating successful development programs.
  • Excellent verbal and written communication skills
  • Must be a team player with a consistently professional demeanor and the ability to work with all types of people
  • Excellent analytical and problem resolution skills with the ability to proactively recommend solutions
  • Must possess great attention to detail and accuracy with strong organizational skills
  • Ability to manage multiple projects simultaneously with differing deadlines
  • Intermediate computer skills with Microsoft Office
  • Requires discretion and confidentiality