Lead all online activities including organizing product, promotions, design requirements, marketing needs; working with shipping companies to reduce transportation costs, keeping the site updates for both mobile and desktop versions

• Lead overall website management, responsive redesign and enhancements including external brand integrations.
• Utilize KPI analytics to execute ecommerce best practices and meet conversion goals.
• Manage online fulfillment processes such as customer communications, cart abandonment follow-up, shipping contracts etc.
• Optimize search results and category navigation to ensure product relevancy.
• Responsible for list building to grow our retail specific reach in addition to our venue specific reach.
• Manage SEM/SEO and target ROI goals.
• Manage promotions and digital needs using merchandising reports to generate digital marketing campaigns.
• Partner with buyers, planner, product managers and operations to oversee inventory loads, exit strategies and fulfillment.
• Coach, mentor and develop team.
• Perform other duties as assigned.

Education: 

Bachelor’s degree in related field preferred

Experience:

3 to 5 years of management experience in direct to consumer ecommerce website business. Background in digital merchandising. Google analytics and Magento platform experience. HTML preferred