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Marketing Manager - Ole Red Nashville

Marketing Manager - Ole Red Nashville

Job ID 
2018-1303
# of Openings 
1
Job Location Name 
Ole Red - Nashville
Job Location(s) 
US-TN-Nashville
Posted Date 
3/27/2018
Category 
Marketing
Type 
Full-Time

More information about this job

Overview

The Marketing Manager will direct and coordinate all Marketing and PR activities for Ole Red (Nashville); to include the main floor restaurant, retail space, rooftop and special events. This individual will have the unique privilege of getting in on the ground floor of this new endeavor and will be able to be a part of the opening team for the concept (scheduled to open May 2018). The Marketing Manager will partner with the GM on the development, implementation and execution of the marketing/business strategies.

Responsibilities

  • Create, develop, implement & execute strategic venue marketing plans, media buys, branding strategies, and promotional communication projects for Ole Red (Nashville); to include the main floor restaurant, retail space, rooftop and special events
  • Create, develop and maintain venue marketing collateral for non-show business segments (rack cards, promotional fliers, sales packages, brochures)
  • Develop & communicate marketing initiatives for cross-selling business segment opportunities
  • Implement and execute national marketing and sponsorship plans for non-show events
  • Manage partnerships with marketing and advertising agencies/consultants/ freelancers and other marketing suppliers, including contract management
  • Work with corporate digital team to maintain website and social media accounts with all current information and promotions
  • Develop marketing strategies with OEG Programming team to market and drive sales for occasional ticketed shows
  • Manage marketing database in partnership with corporate marketing team
  • Oversee guest/public relations and community outreach programs
  • Manage Ole Red marketing and advertising operating budgets
  • Review weekly financial reporting with GM; sales trends, bookings, sales recap and department productivity
  • Perform other duties as assigned

Qualifications

Education:

  • College degree (Bachelor’s in Marketing) is preferred
  • Combination of practical experience and education will be considered as an alternative

Experience:

  • 3 years of Marketing experience required
  • Restaurant marketing experience preferred (ideally includes new concept launch)
  • Database management experience preferred
  • Exposure to show (ticketed event) promotion
  • Proficient knowledge and experience with Microsoft Office (Outlook, Word, Excel)

Knowledge, Skills, & Abilities:

  • Adept communicator at all levels
  • Strategic thinker, with solid judgement and decision-making skills
  • High-level of integrity and dependability, with a keen sense of urgency and results orientation
  • Well organized, detail-oriented and able to handle a fast-paced work environment
  • Takes creative risks to enhance revenue and create new opportunities in the operation
  • Maintains personal integrity by abiding by and supporting the values and principals of the company