The Director of Marketing will work with our Opry Entertainment Group – for all our brands including Ole Red, Opry City Stage, Ryman, and the Grand Ole Opry. The best fit candidate must possess a comprehensive marketing background, preferably in the entertainment industry, with significant experience growing brands, building strong digital communities, utilizing and understanding data to drive decision making, and creating branded experiences within venues. The role’s purpose is to lead the development and flawless execution of marketing and communications initiatives with focus on growing and leveraging our database and vibrant social community. As a consumer insights expert, he/she will help analyze and segment our local, national and global consumer base to maximize revenue opportunities and forge stronger, contextually relevant relationships.
Knowledge, Skills, Abilities: