• Email Marketing Manager

    Job Location(s) US-TN-Nashville
    Posted Date 1 month ago(10/7/2019 11:13 AM)
    Job ID
    Job Location Name
    Opry Entertainment Group
  • Overview

    The Email Marketing Manager is responsible for executing on strategies to attract, acquire, engage, and monetize audiences for the Company’s various brands. The work will achieve Company objectives, including growth of customer database, improving customer retention, and driving revenue and incremental sales for all OEG brands and channels.  This role supports our integrated media strategies and involves a mix of self-directed and collaborative work. This role also specializes in email acquisition marketing and engagement. The Email Marketing Manager will develop and oversee a comprehensive email marketing and customer relationship management strategy for all Opry Entertainment brands. The Manager will take the lead in customer communications via email channels, develop customer acquisition and retention strategies for the channel, and see them through to execution and analysis. The Email Marketing Manager will collaborate and communicate frequently with multiple team members, including with marketing services, IT services, and on-site teams for each brand as well as manage an external supplier.


    1. Improves the customer experience and drives core business objectives at each stage of the customer journey through email marketing with the end goal of customer data acquisition and purchase participation.
    2. Clearly defines and understands detailed audience target opportunities for each marketing campaign in order to optimize ROI and customer experience.
    3. Develops and executes strong go-to-market plans and programs across multiple digital marketing channels that best leverage available promotional tactics, digital tools and techniques and known audience motivations.
    4. Improve the customer experience and drives core business objectives at each stage of the customer journey through email marketing with the end goal of customer data acquisition and purchase participation.
    5. Analyzes the customer lifecycle journey to recommend, plan and implement journey based automated communications
    6. Optimizes email strategy and results through A/B testing, segmentation, and personalization to ensure a positive user experience while maximizing conversions.
    7. Coordinates the design and execution of email communications in cooperation and alignment with the marketing services, brand definition and experience, and planning and strategy teams, as well as team members from each individual business unit as applicable.
    8. Coordinates and compares results of email marketing campaigns, provides actionable insights, and adjusts accordingly.
    9. Ensures compliance and best practices in email marketing at all times.
    10. Identifies key customer data-points and ensures that all data is being collected, connected, and properly stored in our CRM system.
    11. Maintains close working relationships with all team members to ensure consistent brand messaging, alignment with marketing plans, and cross-promotion optimization.
    12. Performs other duties as assigned.



    • Bachelor’s degree in business, marketing, or related field (e-commerce or computer science degree a plus)


    • 4+ years’ experience in Email Marketing with hands-on use of an ESP (SalesForce Marketing Cloud/ExactTarget, Emma, Campaigner, etc.).
    • Experience with A/B testing, customer segmentation, and personalization
    • Database marketing experience
    • Experience with customer journey mapping a plus

    Knowledge, Skills, & Abilities: 

    • Solid understanding of CRM and experience with CRM strategy
    • Excellent communication (oral and written), interpersonal, presentation and organizational skills an absolute must
    • Basic knowledge of HTML
    • Ability to be independent yet collaborative and team-oriented while possessing strong leadership skills
    • Ability to uncover actionable insights from quantitative analysis
    • Strong project management skills required
    • Drive and commitment to exceed goals in a high-pressure work environment
    • Ability to multi-task and balance multiple priorities and project deadlines
    • Exceptional attention to detail; commitment to providing high quality work
    • Strong computer skills required
    • Strong work ethic a must


    • This position requires a pre-employment drug screening.


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