• Circle- Acquisition and Retention Marketing Manager

    Job Location(s) US-TN-Nashville
    Posted Date 1 month ago(1/17/2020 5:02 PM)
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  • Overview

    Circle Media is a new experience bringing fans, artists and the country lifestyle together like never before. This Ryman Hospitality Properties (think Grand Ole Opry, Gaylord Hotels, and Ryman Auditorium to name a few entities) and Gray TV joint venture has launched a Linear (TV) Network,  We are not stopping there, as we are preparing for our grand SVOD Digital launch in second quarter 2020.  There is not a better time to join this fast past startup bringing the Circle to Nashville, and the Nation!


    Responsible for the acquisition and retention of existing SVOD (Subscription Video On Demand) subscribers. The best fit leader will determine Circle Media’s audience targeting, customer acquisition, and optimization. to identify market opportunities, gather, define and ratify audience requirements, and execute on a variety of traditional and digital audience targeting and building for Circle Media’s Linear and SVOD network. This Retention Marketing is skilled in data integration and analysis and is critical to the retention; and decreasing the churn of our customer database. This person will work across platforms to create and deploy holistic strategies down to individual tactics. S/he will touch multiple marketing channels including social, email, push notifications and partnerships. This individual must have a mix of both audience definition and KPI tracking abilities, as well as operational expertise in the acquisition/on-boarding, storage, building, management and use of such audiences. The best fit candidate will be tasked with increasing awareness of our SVOD products, driving new customer acquisition and improving subscriber retention to maximize subscriber growth and revenue. This individual has a strong background in and passion for statistics and data analysis while also possessing a keen understanding of digital marketing, funnel metrics, and KPI's.  This role supports our integrated media strategies and involves a mix of self-directed and collaborative work.


    • Analyze content engagement and marketing campaign performance data to adjust and optimize ongoing marketing strategies.
    • Lead and facilitate audience definition/scoping and development of projects, as well as overall audience target, method and KPI ownership.
    • Partner with Marketing team to identify campaigns throughout the year and maintain marketing calendars and plans internally and across partners based on these priorities.
    • Develop programs to drive incremental revenue throughout the customer’s life-cycle including campaigns to drive content engagement, product upgrades and win-back former subscribers.
    • Develop and execute strong go-to-market plans and programs across multiple digital marketing channels that best leverage available promotional tactics, digital tools and techniques and known audience motivations.
    • Utilize digital marketing strategy and results through A/B testing, segmentation, and personalization.
    • Optimize retention strategies including email marketing and push notifications.
    • Create copy testing and other tactics to drive new subscribers at an appropriate cost per acquisition across platforms.
    • Identify and manage marketing partnerships and relationships to build brand awareness and drive incremental subscribers
    • Liaise with marketing contacts across content distribution partners to maximize marketing opportunities on every platform.
    • Leverage customer data and segmentation to drive both acquisition and engagement.
    • Continually explore competitive best practices – researching industry trends, attending educational seminars and identifying and vetting new vendors and partnerships.
    • Identify key customer data-points and ensure that all data is being collected, connected, and properly stored in our CRM system. Ensure compliance at all times.



    • BA or BS degree in business, marketing, or related field4+ years’ leadership experience in data-based marketing
    • 4 plus years’ experience in a CRM development / execution role or a direct marketing / customer acquisition or retention role with a proven track record of success
    • Experience with A/B testing, customer segmentation, and personalization
    • Experience with customer journey mapping a plus
    • Experience with subscription business models a strong plus.
    • Highly quantitative and creative thinker, able to synthesize multiple data streams, extremely detail-oriented; able to think strategically and derive insights.
    • Proven self-starter who can identify new opportunities, analyze problems to develop tactics/strategies to drive growth, and push projects forward.
    • Strong written and oral communication and presentation skills, especially in creating effective and compelling visuals to communicate quantitative data.
    • Understanding of database functionality and the ability to communicate with developers.
    • Knowledge of digital media management and analytics tools and proven ability to leverage digital data and metrics to inform campaign strategies a plus.
    • Have a good understanding of the business goals associated with each element of the acquisition and engagement strategy. He or she must also ‘own’ and understand how to create and maintain the CRM elements from build to execution and allow work-flows to run smoothly.

    Knowledge, Skills & Abilities


    • • Excellent communication (oral and written), interpersonal, presentation and organizational skills an absolute muts
    • Solid understanding of CRM and experience with CRM strategy
    • Basic knowledge of HTML
    • Ability to be independent yet collaborative and team-oriented while possessing strong leadership skills
    • Ability to uncover actionable insights from quantitative analysis
    • Strong project management skills required
    • Drive and commitment to exceed goals in a high-pressure work environment
    • Ability to multi-task and balance multiple priorities and project deadlines
    • Exceptional attention to detail; commitment to providing high quality work
    • Strong computer skills required
    • Strong work ethic a must


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