Circle Media is a new experience bringing fans, artists and the country lifestyle together like never before. This Ryman Hospitality Properties (think Grand Ole Opry, Gaylord Hotels, and Ryman Auditorium to name a few entities) and Gray TV joint venture has launched a Linear (TV) Network, We are not stopping there, as we are preparing for our grand SVOD Digital launch in second quarter 2020. There is not a better time to join this fast past startup bringing the Circle to Nashville, and the Nation!
Responsible for the acquisition and retention of existing SVOD (Subscription Video On Demand) subscribers. The best fit leader will determine Circle Media’s audience targeting, customer acquisition, and optimization. to identify market opportunities, gather, define and ratify audience requirements, and execute on a variety of traditional and digital audience targeting and building for Circle Media’s Linear and SVOD network. This Retention Marketing is skilled in data integration and analysis and is critical to the retention; and decreasing the churn of our customer database. This person will work across platforms to create and deploy holistic strategies down to individual tactics. S/he will touch multiple marketing channels including social, email, push notifications and partnerships. This individual must have a mix of both audience definition and KPI tracking abilities, as well as operational expertise in the acquisition/on-boarding, storage, building, management and use of such audiences. The best fit candidate will be tasked with increasing awareness of our SVOD products, driving new customer acquisition and improving subscriber retention to maximize subscriber growth and revenue. This individual has a strong background in and passion for statistics and data analysis while also possessing a keen understanding of digital marketing, funnel metrics, and KPI's. This role supports our integrated media strategies and involves a mix of self-directed and collaborative work.
Knowledge, Skills & Abilities