Acquisition Marketing Specialist – Social Media

Job Location(s) US-TN-Nashville
Posted Date 1 month ago(10/23/2020 3:02 PM)
Job ID
2020-2181
Job Location Name
Opry Entertainment Group
Category
Marketing
Type
Full-Time

Overview

The Acquisition Marketing Specialist – Social Media is responsible for executing on social media strategies to attract, acquire, engage, and monetize audiences for the Company’s various brands. The work will achieve Company objectives, including growth of customer database, improving customer retention, and driving revenue and incremental sales for all brands (Opry, Ryman and Ole Red) across social platforms. The Social Media Specialist’s role is responsible for developing and executing social media content that is designed to engage users, build strong online communities, enhance the Company’s brand, and create an interactive relationship between consumers and the Company. This role supports our integrated media strategies and involves a mix of self-directed and collaborative work.

Responsibilities

  • Maintain and develop editorial calendar for various brands (Grand Ole Opry, Ole Red and Ryman) through planning, research and content creation.
  • Generate, edit, publish and share daily content (original text, images, video, UGC) that builds meaningful connections, improves the customer experience and drives the community to take action, including opt-in and purchase participation.
  • Monitor and optimize social media pages within each platform to continue to acquire an audience, increase visibility of social content and create a meaningful relationship with social audiences.
  • Moderate all user-generated content in line with the moderation policy for each community.
  • Continuously improve social presences by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
  • Collaborate with other departments (operations, artist relations, programming) to manage reputation and coordinate actions as needed.
  • Monitor social media and digital marketing trends, identify and implement new opportunities for OEG brands as appropriate/necessary.
  • Assist with marketing projects as needed and perform other duties as assigned.

Qualifications

Education

  • Bachelor’s degree in communications, marketing, new media or related field required

Experience

  • Two or more years, proven work experience in social media marketing or as a digital media specialist.
  • Demonstrable experience with social media and social analytics tools knowledge.

Knowledge, Skills & Abilities

  • Excellent writing, editing, presentation and communication skills.
  • Ability to be independent, yet team-oriented and collaborative.
  • Exceptional attention to detail and commitment to providing high quality work.
  • Self-starter with a strong work ethic.
  • Positive attitude, detail and customer oriented.
  • Strong multi-tasking and organizational abilities.
  • Innovative, critical thinker who is easily adaptable.
  • Familiarity or deep knowledge of country music and country music artists.
  • Technical Skills:
    • Experience using Facebook, Twitter, and Instagram in a professional capacity.
    • Experience with a Content Management System or Social Media Management Platform.
    • Familiarity with Adobe Creative Suite (Photoshop, Illustrator, etc.)
    • Previous photography, video, graphic design experience a plus.

Licenses/Certifications

  • This position requires a pre-employment drug screening.

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