The Acquisition Marketing Specialist – Social Media is responsible for executing on social media strategies to attract, acquire, engage, and monetize audiences for the Company’s various brands. The work will achieve Company objectives, including growth of customer database, improving customer retention, and driving revenue and incremental sales for all brands (Opry, Ryman and Ole Red) across social platforms. The Social Media Specialist’s role is responsible for developing and executing social media content that is designed to engage users, build strong online communities, enhance the Company’s brand, and create an interactive relationship between consumers and the Company. This role supports our integrated media strategies and involves a mix of self-directed and collaborative work.
Knowledge, Skills & Abilities