Join the growing team at the heart of Music City – Nashville , TN
Rooted in the unparalleled country music history of the Grand Ole Opry, Opry Entertainment produces multi-platform entertainment experiences through its growing portfolio of entertainment venues and restaurants - including the world-famous Grand Ole Opry, the iconic Ryman Auditorium, 650 AM-WSM, and our newest brand in partnership with Blake Shelton, Ole Red. Our long-standing presence in the music industry allows us to partner with country music artists at all stages in their career to bring entertainment to country music lovers around the world. Through concerts, tours, restaurants, retail, publishing, digital content, and more, Opry Entertainment Group connects millions of music fans to the artists they love through experiences they’ll never forget.
The Art Director, Brand Definition & Experience and Marketing Services is directly responsible for setting and delivering brand definition, creative tone/style of the company’s visual marketing and communication, helping define the brand experience for OEG brands and channels. Brands include the Grand Ole Opry, Ryman Auditorium, WSM, and Ole Red, and channels include retail and merchandising, e-commerce, artist relations and programming, and sales. It also includes responsibility for brand experience execution remotely or by extension, including festivals or other events representing our Company’s brands. This role ensures that brand standards are documented and upheld through all marketing executions and that the brand experience for customers when engaging, buying or interacting with us is competitive and excellent. This role assists with defining and designing creative elements and physical installations within each of our existing and future restaurant and retail locations. Key performance indicators include customer growth, engagement and satisfaction, brand quality scores, and revenue targets attainment.
The Art Director is also charged with direct oversight and management of the graphic/digital design team, executing on creative strategy of marketing collateral and materials supporting all advertising and promotional efforts for OEG brands and brand channels (see above) while achieving the objectives of specific programs and initiatives. Responsibilities of this team include shared service design and production of all assets, including for digital marketing, mobile/web sites, digital and traditional advertising, point-of-sale, signage, content, collateral, presentations and other marketing, sales or promotional materials that reflect the brands while achieving the objectives of specific programs and initiatives. Responsibilities also include coordination with copywriting, assets management and production in video/audio/photography through internal and/or external partners; web/mobile sites development. Key performance indicators include brand quality scores, customer growth, engagement and satisfaction, turnaround time, competitive or lower service costs, revenue and audience targets’ attainment, and quality in supported capabilities (skills, experiences, etc.).
This role works directly with other marketing leaders and personnel (Research/Strategy/Planning, Audience Acquisition and Management) to understand market and audience opportunities, tactical vision and needs, and collaboration on a variety of marketing strategies. It also works directly with key operating partners in other units and departments of OEG.